Unique SEO Hacks for Small Business Websites

One of the major concerns while starting up a new business is maintaining its visibility on digital platforms. Setting up a new website and having an active social media presence will not only increase the credibility of your business but also help in reaching out to your target audience thereby bringing in traffic to your website and increase sales.

With the sharp rise in the percentage of audience spending most of their time on social media and relying on digital recommendations more than simple word of mouth, having an active presence all over the internet is both beneficial as well as advantageous for your product or service offering.

The first question that comes in mind is how should a small business with integrated functioning go about building an online brand? Here are a few areas and hacks which can be targeted for an easy and productive digital presence.

• Avoid Keyword heavy websites: Whenever the term Digital Marketing comes, words like keyword searches is given tremendous importance. Stuffing your website with the niche keywords from the targeted industry may be more of a bane than a boon. The website should aim to fulfill the queries of the human audience first and not the bots scanning for keywords based on algorithms. It is most often a common misconception that more the number of keywords, more the reach and rankings. But it very far from the truth. Keeping the website information-rich, filled with useful pictures and relevant content I essential to get a sustainable and a fixed search rank.
• Identifying the target audience: Utilising the online resources carefully is very essential when starting off with creating a presence on the digital platforms. Identifying what the target customer needs and which channels they prefer for receiving information is important to figure out the content strategy, website content architecture and the content posting plans. Performing random actions on all the digital platforms will not only hamper the bran building initiative but also will have a negative impact on the target audience.
• Research about your immediate competitors: Google displays the businesses or websites following the niche keywords and ranks it according to its algorithms. In order to maintain the synergy and be at par with the other competitors, researching in detail about the type of content they are posting, the tone of voice as well as their digital footprint is essential.
• Developing blogs and maintaining them: Content is the key to all SEO activities. Maintaining a blog page for your website with relevant articles will help draw in traffic and build a loyal customer base. In blogging, continuity is a major concern. If the blogs do not tap in important, trending topics on a regular interval it becomes difficult for the website to retain and maintain the loyal traffic flow.
• Revisiting and analyzing each online activity: Be it the website or the business presence on other digital platforms, keeping a stern check and analyzing each activity and what result it delivers it important to create a good digital marketing strategy. Experimenting and checking if it gives the desired results is important. Using Google Analytics to check the target audience behavior on your website, the bounce rate, the time spent on each page and other such measures will help in devising what content to post next, when to post and where to post it.
• Patience is the key: White hat SEO is the best form of SEO and it gives stainable results. Having patience is the key when opting for organic SEO. If all the aspects are covered properly and correct optimization is done to the pages, its sure to be shown when there is an algorithm update of Google and it will provide a justified ranking which will be sustainable. Though it might not bring instant results, like in paid SEO, but organic SEO will be beneficial in the long run and be an asset for your business.

Author Bio: Ayantika Dey,

A digital marketing enthusiast.